5 Ways to Convince Clinical Research Trial Leadership to Invest in CTMS

If the past few months have shown the clinical trial industry anything, it’s the need for site flexibility and business nimbleness on all fronts. Every aspect of a clinical research business – financial, compliance, project management, recruitment – has had to reexamine how work is done in a socially distant, remote work, and global pandemic environment.  Often this examination results in a consideration of investing in people or technology. Given business uncertainty, it’s understandable that trial research management might be reticent to invest during this time. 

However, one of the most powerful and comprehensive ways for clinical operations leaders to tackle these changes is by investing in clinical trial management software to make their work more effective and efficient throughout the site system. From protocol development to analysis completion, a CTMS helps to  identify critical insights and uncover opportunities regarding the clinical trial process, apparent bottlenecks, and the state of regulatory compliance. Using these insights, research organizations can adjust their clinical trials to become more agile and improve the level of patient care provided. Here are five reasons clinical research trial leadership should make an investment in CTMS if they want to see a high return on the implementation:

#1 Tracking P&L on a Site and Trial Basis

Using clinical trial software, operations executives can easily look at their bottom line and discern whether or not their trials are operating at their utmost efficiency. This evaluation can be done by trial, by site or tracked on a multi-site leve. Strong CTMS tools offer reports that visualize where revenue is most optimized, allows filtering of trials to uncover wins and losses, and identifies which are most profitable for the business.  A CTMS is often equipped with Business Intelligence modules, allowing research organizations to get the answers they need with unparalleled access to real-time business data with the ability to create actionable reports almost instantaneously.

#2 Enhanced Recruiting Metrics

Recruiting with a CTMS allows sites to more easily track metrics and understand the minute study participant enrollment goals have been reached. Recruitment tools like text messaging enable sites to prioritize recruitment efforts based on sponsor needs. Tracking recruitment efforts and outcomes can play a strategic role in deciding how to recruit for future trials and, perhaps more importantly, get early sign-up of patients for studies still in the RFP process.  Recruitment efforts such as advertising and promotions can also be input into a CTMS to understand exactly which tactics are working for specific trials or populations. 

#3 Addressing Sponsors’ Needs

Now more than ever, sponsors want to be ensured that performance is being monitored and reported upon accurately. Providing sponsors with predictability and reliability can set a clinical trial site apart and make it a loyal partner of choice. Sponsors should be able to easily understand how sites can provide predictable, reliable clinical trial results. A site can differentiate further by demonstrating how a clinical research team approaches enrollment, especially how data is tracked, recorded, and organized. Leveraging a powerful CTMS can help you provide complete data sets of accurate, actionable information so sponsors can clearly see the added value working with you provides to their bottom line. 

#4 Addressing Patients’ Needs

The “investment” patients make when participating in a clinical trial shouldn’t be overlooked.  They are taking time out of their day, potentially missing work or other important activities. Increasingly, leaving their home to go for their trial appointments comes with health risks of its own.  It is important not to let any of these barriers negatively color a patient’s experience during the trial. Providing patients with information about the trial, why actions are being taken, and what protocols are in place helps a patient feel aware and informed. Clinical trial text messaging capabilities offer a way for sites to stay in contact with patients for important information, or even as a back-up to in-person visits. Greater awareness and connectivity  means less trepidation, and the decreased risk they will drop out. 

#5 More Effective and Efficient Compliance

Government and industry regulations mandate that managers closely monitor the clinical trial process and make sure they never fall out of line with regulations.  The right CTMS can prove a powerful resource in tracking, and reporting these mandated compliance regulations. For instance, if too many volunteers are late within a trial’s protocol window, it puts efficacy, sponsor payments, and overall trial results at risk. Clinical trial management software can be utilized to understand when each patient is due and alert both them and staff to that timing. Sites can then preempt possible missed appointments (vs. only calling after a missed appointment) with patient reminder calls, adherence supports, and rescheduling when necessary. With just one aspect of CTMS capability, a site can increase visit completion rate significantly versus when the team only called a patient after the appointment was missed. 

Now is an ideal time for clinical research trial sites to invest in tools that set them apart from competition, prepare them for the future, and address both patient and sponsor needs today. Request a demo of our powerful CC CTMS to get started today.

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