Bio-Optronics is a leading healthcare information technology company, focusing specifically on workflow optimization.

Bio-Optronics Team

Who We Are

Bio-Optronics is a leading healthcare information technology company, focusing specifically on workflow optimization. Our mission is to develop and deploy software products and services to help healthcare professionals enhance quality, productivity, patient and staff satisfaction. Since 1985, Bio-Optronics has created unique and innovative software solutions for hospitals and hospital networks, medical practices, imaging centers, and all participants in the clinical trial enterprise.

Our dedicated software development and customer service teams have developed and deployed software solutions that not only meet industry needs, but also set the standard for innovative healthcare solutions. Collectively the Bio-Optronics team has over a century of experience working in healthcare devices, services, clinical trials and information technology. Our deep workflow knowledge comes from our experience in manufacturing, Six Sigma, and extensive interaction with healthcare professionals.

Rochester Top 100 2020
Bio-Optronics is pleased to announce that it has earned a spot on the 2020 Top 100 list of fastest-growing, privately owned companies in the Rochester and Finger Lakes region.

Our Core Values



We stick together! We pride ourselves on our unique team approach to interacting with our customers of all sizes to provide the best services and support for customers worldwide. This unique form of collaboration is what makes our company stand above the rest, and positions us as a partner, not just a vendor.

Customer Care

Customer Care

Our customers are our number one priority. Bio-Optronics provides our customers with the best possible software solutions for their organizations; by meeting our customers’ needs with comprehensive solutions, we can better understand their problems and start the process towards full-fledged solutions.



Our dedicated team members are constantly challenging themselves to work harder to provide the best services and support to our customers. This passion applies to everything our employees do on a daily basis, and creates a team that is always looking for the best way to solve problems for our customers.

Patient Care

Patient Care

All three of our products focus on one central idea: patient care should be the most important focus of any healthcare organization. By providing software solutions with that goal in mind, Bio-Optronics provides organizations with the tools they need to ultimately deliver the best care for their patients.

Our Leadership

The Senior Leadership team at Bio-Optronics is a tight knit, multicultural group of individuals, each with an average of over 25 years of industry experience.

Their combined experience in technology and multinational business management provide Bio-Optronics with the leadership necessary to fuel rapid growth in the healthcare industry. With previous executive experience at companies such as SGS, GE Healthcare, Kodak Health Imaging, Medrio, Johnson and Johnson, and Caresteam Health, the leadership team brings a variety of relevant skills and knowledge to Bio-Optronics. The Bio-Optronics executive team members also serve on multiple boards at academic medical centers, med-tech and service companies, such as the University of Rochester Medical Center.

The team is bound by its common values of integrity, teamwork, innovation, customer care and career development for the company’s employees.

Matt Bryant, CPA

Matt Bryant, CPA

Chief Financial Officer

Matt leads the company’s finance and administrative functions, with responsibility for planning, reporting and third party agreements. He works closely with the rest of the executive team to drive efficiencies. Prior to joining the Bio-Optronics, Matt obtained his certified public accountant (CPA) during five years in public accounting before moving to manufacturing for more than a decade. Matt helped companies manage growth and obtain appropriate funding.

Matt holds a Master’s degree in accounting from Canisius College in Buffalo, NY, and a Bachelor’s degree in accounting from Canisius College.

Maria Durkin

Maria Durkin

Vice President of Services

Maria has held diverse positions in Kodak’s Health businesses, including research and development, manufacturing, product planning and commercialization. Maria also served as the General Manager of Digital Radiography and was the General Manager for Worldwide Services, Healthcare Information Solutions at Carestream Health.

Maria holds a Bachelor’s degree in Chemistry from the University of Rochester, as well as an MBA from The William E. Simon School at the University of Rochester.

Max Elbaz

Max Elbaz

Chief Commercial Officer

Max is a multilingual business executive with more than 20 years of senior management experience in the geospatial, high tech, software/service and environmental sectors. Previously, Max was the President of Teledyne Optech, Inc., and held executive positions at Geospatial Systems and Earthdata International.

Originally from France, Max holds a MBA from the University of Rochester’s William E. Simon Graduate School of Business Administration and a Master’s degree in Chemical Engineering from Louis Pasteur University in Strasbourg, France.

Lynn Sicke, SHRM-CP

Lynn Sicke, SHRM-CP

Vice President of Human Resources

Lynn is a certified Human Resource professional with experience creating a focus on HR policies, procedures and functions, as well as providing guidance to staff and management with regards to policies and procedures. She enjoys working to increase employee engagement and satisfaction and is well-versed in recruiting, staffing development and performance management.

Lynn attended Bryant & Stratton College, and holds a Bachelor’s degree in Business Management/Economics/Human Resources from Empire State College.

Our Advantage

Bio-Optronics prides itself on listening to customers and continually delivering products and enhancements that meet our customers’ needs and help improve efficiency, quality, patient safety, staff satisfaction and financial performance.


Healthcare Experience

  • Team background totals a century in medical imaging, clinical research, healthcare IT, practice management systems, services, regulatory affairs and six sigma


Operational Capability

  • Web-based, client-server and site-hosted
  • Reliable and seamless installations
  • World class, secure, high-uptime hosting services


Customer Care

  • Cost-effective solutions
  • Comprehensive training
  • Compassionate, expert services team


Engineering Capability

  • Reusable, object oriented design
  • HL7/IHE/DICOM/CDISC know-how
  • HIS/PMS/EMR/EDC/VistA integration experience
  • Custom & standard solutions
  • State-of-the-art software engineering


Workflow Expertise

  • 30 years of experience in manufacturing, public service and healthcare workflow
  • Multi-tier rules-based logic
  • Resource allocation
  • Real-time tracking and exception management
  • Self-Service portals for staff, patients, partners

Work With Us!