Bio-Optronics is a leading healthcare information technology company, focusing specifically on workflow optimization.

Who We Are

Bio-Optronics is a leading healthcare information technology company, focusing specifically on workflow optimization. Our mission is to develop and deploy software products and services to help healthcare professionals enhance quality, productivity, patient and staff satisfaction. Since 1985, Bio-Optronics has created unique and innovative software solutions for hospitals and hospital networks, medical practices, imaging centers, and all participants in the clinical trial enterprise.

Our dedicated software development and customer service teams have developed and deployed software solutions that not only meet industry needs, but also set the standard for innovative healthcare solutions. Collectively the Bio-Optronics team has over a century of experience working in healthcare devices, services, clinical trials and information technology. Our deep workflow knowledge comes from our experience in manufacturing, Six Sigma, and extensive interaction with healthcare professionals.

Our Advantage

Bio-Optronics prides itself on listening to customers and continually delivering products and enhancements that meet our customers’ needs and help improve efficiency, quality, patient safety, staff satisfaction and financial performance.

Healthcare Experience

  • Team background totals a century in medical imaging, clinical research, healthcare IT, practice management systems, services, regulatory affairs and six sigma

Operational Capability

  • Web-based, client-server and site-hosted
  • Reliable and seamless installations
  • World class, secure, high-uptime hosting services

Customer Care

  • Cost-effective solutions
  • Comprehensive training
  • Compassionate, expert services team

Engineering Capability

  • Reusable, object oriented design
  • HL7/IHE/DICOM/CDISC know-how
  • HIS/PMS/EMR/EDC/VistA integration experience
  • Custom & standard solutions
  • State-of-the-art software engineering

Workflow Expertise

  • 30 years of experience in manufacturing, public service and healthcare workflow
  • Multi-tier rules-based logic
  • Resource allocation
  • Real-time tracking and exception management
  • Self-Service portals for staff, patients, partners

Our Team

Dan Kerpelman President & CEO

Dan joined Bio-Optronics in 2008 with over thirty years of professional experience, mostly in healthcare technology. He was previously CEO of SGS, a world-leading services company in Geneva, Switzerland. Prior to SGS, he was president of the then $2.7B Kodak Health Imaging Group. Dan joined Kodak after seventeen years with GE Healthcare, most recently as general manager of the worldwide x-ray business, based in Paris, France.
Dan is a member of the boards of the University of Rochester Medical Center in Rochester, NY and NGI in France. He is a jury member of the VentureKick fund, helping startup entrepreneurs in Swiss universities. He has an MBA from Northwestern University, an MS in Computer Engineering from Rensselaer Polytechnic Institute, a BS in Computer Science from the University of Maryland, and a Computer Engineering diploma from the Conservatoire National des Arts et Métiers in France. He is quadrilingual and a dual national of the USA and Switzerland. Dan’s interests include sailing, snowboarding, music, sports and community service.

Steve Bailey Vice President, Clinical Research Systems

Steve joined Bio-Optronics in May of 2016, bringing with him a long track record of delivering complex, high quality systems products in healthcare IT, communications, and defense. He has built and led large cross-functional organizations and is an expert at systems and software engineering, program management, vendor management, and organizational strategy. Steve has a reputation for on-time delivery of complex systems and products, and a proven ability to build research and development organizations. Previously, Steve worked at Lockheed Martin, Global Crossing, TASE Consulting, and most recently at Ortho Clinical Diagnostics as the Group Director - Systems, Research and Development.
Steve has a Bachelor's degree in Computer Science from Rochester Institute of Technology and a MBA in Information Systems from Golden Gate University. His interests include community service, having served on the Employee Advisory Board at the Rochester Institute of Technology and cycling, golf, boating, and skiing.

Max Elbaz Vice President of Sales and Marketing, Patient Workflow Systems

Max joined Bio-Optronics in March of 2016, bringing more than 20 years of senior management experience in the geospatial, high tech, software/service and environmental sectors. He is a multilingual executive with strong multinational experience in emerging and developed countries. His areas of expertise include international business development, operations, sales and marketing, strategic planning, and the development of strategic partnership alliances with Fortune 500 companies and government agencies. Previously, Max was the President of Teledyne Optech, Inc., and held executive positions at Geospatial Systems and Earthdata International.
Originally from France, Max holds a MBA from the University of Rochester’s William E. Simon Graduate School of Business Administration and a Master’s degree in Chemical Engineering from Louis Pasteur University in Strasbourg, France.

Sylvie Pommier Vice President of Europe, Quality and Resource Scheduling Systems

Sylvie joined Bio-Optronics in April of 2016, bringing more than 20 years of strong operational experience in the Healthcare industry. She has held several management positions in global supply chain, logistics, and service organizations in the Medical Devices industry while at GE Healthcare. Most recently, she served as Service Director Ultrasound, Monitoring, Anesthesia and Respiratory Solutions for France, Belgium, Luxembourg and The Netherlands. She brings a strong track record of customer satisfaction improvement, growth, project management, and is a recognized culture change agent.
Sylvie holds a Master of Science from Ecole Supérieure du Bois in Paris, France. She is Six Sigma Master Black Belt certified and is a Change Accelerating Process facilitator. A French native, Sylvie speaks English and Spanish.

Judy Kerpelman, MD Chief Medical Officer

Judy joined Bio-Optronics in May 2016 after more than 22 years experience in a large private practice as an Ob-Gyn physician/partner. Judy has held many leadership positions including Clinical Associate Chief of the department of Ob-Gyn at Rochester General Hospital. She also chaired the Peer Review Committee and was a member of the Morbidity and Mortality committee.
Judy received her M.D. from the University of Rochester School of Medicine and Dentistry. She earned her B.S. in biology from Vassar College, where she graduated with high honors and was inducted into the Phi Beta Kappa Society. She served as a major in the Air Force after completing her medical residency. Her interests include mountain biking, snowboarding, travel, and community service.

Maria Durkin Vice President of Administration

Maria joined Bio-Optronics in 2008 bringing a diverse background, having worked in research and development, manufacturing, product planning and commercialization, in a number of Kodak’s Health businesses. Maria also held a number of executive leadership positions. She served as the General Manager of Digital Radiography and, most recently, was the General Manager for Worldwide Services, Healthcare Information Solutions, Carestream Health. Maria has a strong track record of improving processes, driving customer responsiveness, and delivering growth.
Maria holds a Bachelor’s degree in Chemistry from the University of Rochester, as well as an MBA from The William E. Simon School at the University of Rochester.

Letter From The CEO

Dear Customers, Colleagues and Partners:

2016 was another record year for Bio-Optronics in terms of growth.

Growth and Customer Care

As we serve an ever-growing base of healthcare and clinical research clients around the world, their needs and expectations continue to grow. To meet those expectations, we made unprecedented investments in 2016. We added three new executives, bringing diverse backgrounds in engineering, services and operations from some of the best multinational corporations. Each was selected to contribute to building resilient, scalable processes and continuous quality improvement. We grew our software engineering team, our quality team, our services team and our sales team, in terms of size and skill mix. We promoted dedicated product line managers in all three divisions to capture client trends, market needs and translate them into product roadmaps.

Despite our growth, we are working hard to maintain personalized focus on each client: large or small. For example, we increased the involvement of willing customers in providing product requirements, while consolidating their input to provide solutions that benefit all. This requires rigor, and can take more time than developing quick one-time solutions, but our clients are already seeing the benefits. Meanwhile, we always reserve some development capacity for those situations in which a key client has an urgent need that can’t wait for a generalized solution in an upcoming release.

We also sharpened our customer services capabilities, strengthening our general help desk while giving individual client responsibility to account managers.


Our company came into existence because of innovation. We have always focused on innovating solutions to underserved problems in healthcare and clinical research. 2016 was no exception.

We launched the first waves of a completely new user interface for Clinical Conductor and advanced its interoperability with EMR and EDC systems. Even our release notes benefited from an injection of technology, now available interactively within the application for real-time guidance.

For Biopoint, we expanded the capabilities of Biopoint Tracker to meet the needs of several additional VA healthcare environments including pharmacies, dental clinics, and long term care facilities. We also launched a new product into the VA, the Biopoint Treatment Scheduler, to aid the VA in maximizing its surgical, dental, and dialysis capacity for increased patient volume.

We made a step function increase in complex schedule production speed in Momentum, as well as launching a job board, time-off rules and many other enhancements to this industry-leading solution.

Much of our 2016 innovation focus was on “under the hood” innovations. As we enter 2017, we have an exciting line-up of new features. The following are just a sampling of new innovations underway…

In January, we released a revolutionary patient care workflow in Clinical Conductor, allowing research coordinators to take better care of patients by streamlining administrative tasks. Later this year, we will release a regulatory documentation module and a flexible business intelligence tool. Meanwhile we are reinforcing our underlying financial management capabilities to meet the evolving needs of our largest clients.

In Momentum, we will launch an innovative hourly scheduling capability and multi-condition rules. Momentum’s companion mobile app users will enjoy a long list of advanced features.

In Biopoint, we will launch a slew of additional enhancements to the Biopoint Treatment Scheduler to deepen our integration with the VA’s VistA system, reducing the time it takes to manage appointments. A redesigned version of the Biopoint POC medications contingency application used by the VA will be available in the coming months.

Even our services will benefit from innovations in 2017. In January, we installed a new call handling system that will be integrated with a user accessible knowledge base and online chat system. We are continuing to develop the subject-matter expertise of our services team in order to further enhance the consultative guidance we provide to our users every day.

All our innovations share a common theme of making our solutions more user-centric, and they enable our clients to focus on what matters to them the most… patient care and research.

Partnerships and Interoperability

Bio-Optronics’ solutions rarely stand alone in the increasingly complex world of healthcare and clinical research information technology. We are proud to have grown and deepened our partnerships, providing complementary technology and services. In clinical research, our partnership with OpenClinica provides an integrated CTMS and EDC solution. Our partnership with Pharmaseek provides auxiliary services such as study build and Medicare coverage analysis. We continue to collaborate with Cerner and Epic to share patient data between CTMS and EHR. In medical staff scheduling, our partnership with MedHub enables the integration of intern scheduling with staff scheduling. Our longstanding partnerships with Data Capture Solutions and Four Points Technologies provide Veterans Administration Hospitals with one-stop shopping for hardware and software related to patient identification and safety. These are but a few examples, and we expect to announce exciting new partnerships in 2017.

We are proud that Bio-Optronics is fulfilling an increasingly important role in healthcare and clinical research. We’re grateful to the clients who entrust us with their business and to our team members who continue to work with great energy and commitment.

Thank you for choosing Bio-Optronics.


Dan Kerpelman

President & CEO

Read More



ACRP 2017

General Information

April 28 - May 2, Seattle



Hospital Medicine 2017

General Information

May 1st - 4th, 2017 - Las Vegas


Partners & Associations



Community Service

Bio-Optronics keeps at its core its mission to participate in community service programs both locally and globally. We are proud to contribute and volunteer with these important public service organizations.

Employment Opportunities

+- .NET Software Engineer

The Position

Join the team developing one of the nation’s leading Clinical Trial Management Software solutions. This full-time, permanent position will be based in our Rochester, NY headquarters. As part of a small team, software engineers are responsible for end-to-end development of our web-based, VB.NET suit of clinical trial workflow applications. This position offers developers the unique opportunity to be actively involved in every phase of the product software design and implementation process. Participating in individual and team projects, our software engineers make significant contributions to the overall success of our products.

Primary Technical Requirements

  • ASP.NET application development experience
  • VB.NET, C#.NET, or similar programming language
  • MS SQL or similar server-based, relational database experience

Secondary Technical Requirements

  • Experience using Telerik or similar 3rd party ASP.NET controls
  • Experience using JavaScript in ASP.NET applications
  • Experience using jQuery in ASP.NET applications
  • Experience developing ASP.NET Web Services

Other Requirements

  • Ability to think critically and contribute to designing creative solutions to complex, abstract problems
  • Ability to effectively interact with healthcare professionals and understand healthcare processes
  • Experience developing and commercializing standalone software products
  • Team player
  • Use of rigorous software engineering methodology
  • Obsessive about quality
  • At ease in small company environment

The Company

Bio-Optronics, Inc., a fast growing, Rochester-based software company, develops and markets software products and custom information technology solutions to help healthcare professionals manage and optimize workflow, thus enhancing quality, productivity, and patient and staff satisfaction. For 30 years Bio-Optronics has demonstrated leadership in innovation, expertise in workflow and integration, and a singular approach to unparalleled customer service.


As part of a growing company, the position also offers professional growth opportunities consistent with company progress. The company espouses values of diversity and ethical business practices, compassion for healthcare and innovation. We provide competitive compensation.

Application Notes

As part of the interview process candidates will be required to demonstrate their capabilities related to programming, database and troubleshooting.

+- Customer Support Engineer/DBA

The Position

Analyze problem report escalations from customer service in order to properly classify issues as data or application issues. Perform import tasks for new and existing customers. Assist with training users. Process customer calls and emailed support requests. Record and track information in the company’s CRM system. Triage and prioritize customer needs. Creatively seek solutions by applying mastery of existing application capabilities, and/or selectively creating system enhancement requirements. Leverage customer experience to participate in the design of enhancements to existing applications or new applications. This position will be based out of the Rochester, NY headquarters.

Technical Requirements

  • Familiarity with SQL and coding
  • Experience taking customer support calls
  • Understanding of modern software design concepts
  • Experience as a user of complex computer applications
  • Advanced knowledge of Microsoft Excel

Other Requirements

  • Ability to effectively interact with healthcare professionals and understand clinical trial work processes
  • Excellent communication skills
  • Compassion for customers, even under stressful circumstances
  • Ability to work effectively via phone or on-site
  • Creativity and logical thinking skills
  • Ownership for problems through complete resolution
  • Ability to be both a team player and an individual contributor
  • At ease in a small company environment that blends rigorous management with an entrepreneurial culture

Other Desirable Traits

  • Project management experience
  • System administration and database administration experience
  • Computer engineering, information technology, or computer science degree

The Company

Bio-Optronics, Inc, a fast growing, Rochester-based software company, develops and markets software products and custom information technology solutions to help healthcare professionals manage and optimize workflow, thus enhancing quality, productivity, and patient and staff satisfaction.  For 30 years Bio-Optronics has demonstrated leadership in innovation, expertise in workflow and integration, and a singular approach to unparalleled customer service.


This position offers important business experience by developing or contributing to development of products, and seeing them brought to market.  As part of a growing company, the position also offers professional growth opportunities consistent with company progress.  The company espouses values of diversity and ethical business practices, compassion for healthcare and innovation.  We provide competitive compensation.